Smokesmodels
The Smokesmodels are how The Co-Op brings cannabis to the people: Part street team, part hype squad, part brand-building secret weapon. Handpicked for their energy, authenticity, and love for the plant, this crew is boots-on-the-ground at events, in dispensaries, and wherever culture is happening. They’re not just repping products, they’re shaping perceptions and sparking conversations.
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Rachel Robbins
Rachel is the Las Vegas Account manager for the Co-Op, managing Las Vegas sales, field, and trade marketing. Rachel’s cannabis journey began in Maryland’s hemp scene in 2018, before expanding into her current brand portfolio in Las Vegas. She has valuable experience as a broker, brand representative, and model. A firm believer in the plant’s impact on both people and pets, Rachel shows up with adaptability, charisma, and the type of energy that lights up the room.
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Kim Andrews
With nearly a decade in Nevada cannabis, Kim has been a utility player for both southern and northern Nevada. From budtender & brand ambassador to account executive and activist, her experience spans retail, events, sales, and cultivation. She stays grounded in the space with a deep curiosity for terpene science and a firsthand appreciation for plant medicine. She’s all about understanding people’s needs and delivering the education that matters.
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Sky Flowers
Sky’s journey started at Planet 13 and bloomed at Wallflower, where she honed her craft in budtending and storytelling. Sky was one of the first Smokesmodels to join the team in 2023. With years of experience running her own cannabis content pages, Sky is now a visual content creator for The Grow Up Co-op’s go-to for video. Her “why” is personal: after losing her dad to cancer, Sky committed to helping others find relief, connection, and healing through the plant.
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Robyn Williams
Robyn brings 3+ years of experience tot the Co-Op across budtending, sales, and brand promotions. She’s driven by a deep belief in cannabis as both a medicine and a movement; equally passionate about community as she is about the plant. A lifelong student of holistic healing, Robyn thrives in roles where education, advocacy, and breaking stigma go hand in hand. In her free time, we can find Robyn roller skating at the park.
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Sie'Yara Wells
Since 2017, Sie’Yara has expanded through the cannabis industry. From budtending at Thrive Dispensary to repping & modeling for multiple top brands, she brings the zesty energy! For her, the cannabis path began with personal research into cannabis oil and its potential to help her grandparents. That same curiosity and compassion now fuels her connection with customers, where she brings warmth, adaptability, and heart to every conversation.
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Trevi
Trevi started as a budtender and quickly found her passion in cannabis marketing. After lending a hand with dispensary social content, she found her way to The Grow Up Co-op as a Smokesmodel. She's most inspired by the behind-the-scenes science of the plant, especially the grow and extraction processes. To the same tine, she loves seeing cannabis improve people’s lives. Her strengths? Rolling a beautiful blunt, building real relationships, and bouncing back stronger every time she’s had to.
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Tavi Lucero
Tavi brings four years of experience in cannabis, with a focus on content creation, events, and communications. What keeps him coming back? The sense of community that naturally forms around the plant, and the reminder that cannabis is, above all, a tool for health and wellness. Tavi thrives in roles where he can build connections, create memorable moments, and tell the stories that matter. Whether he’s curating content or bringing people together at events, Tavi is about helping the plant and industry grow.
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Wegahta
Since 2017, Wegahta has blended her background in marketing and consumer strategy with a deep appreciation for the plant’s healing power. She’s worked behind the scenes to craft content and campaigns rooted in culture, care, and community. Whether building relationships or producing thoughtful brand moments, she stays grounded in creative storytelling and agile execution. She loves finding fresh ways to tell stories and being able to pivot when things shift; especially in a fast-moving space like cannabis!
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Elise
Elise, an Arizona Smokesmodel, has been immersed in cannabis for over six years. With roots in the music scene, she has spent the last four years working cannabis events. She believes in full legal access to plant medicine for adults and advocates for decriminalization as well as freeing those impacted by the failed drug war. Elise is passionate about supporting community, spreading optimism, and educating consumers on cannabis products.
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Alexandra
Alex joined The Grow Up Co-Op as an Arizona Smokesmodel earlier this year. Though new to the cannabis industry, her passion runs deep, inspired by her aunt who introduced her to the community. Based in Phoenix, Alex champions women-owned businesses and family-first values. She thrives on communication, building genuine relationships, and solving problems; always with heart at the center of her work.
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Loreliz
Loreliz brings a decade of content creation, marketing, and event magic to her first official role in cannabis with The Co-Op. As the current manager of Chrome Aesthetics in Albuquerque, she’s used to juggling it all: social media, customer experience, and vibe curation. Now, she’s channeling her storytelling skills and deep love for the plant into work with impact. A longtime cannabis consumer, Loreliz credits it with helping her eat, sleep, and stay mentally grounded.
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YOU???
We’re always on the lookout for bright, passionate, and creative humans who want to help cannabis level up. If you believe in the power of the plant, thrive in energetic environments, and care as much about people as you do about results, we want to meet you. Whether your strengths are in sales, marketing, content creation, or just making things happen, there’s a seat for you at our table. Ready to grow with us? Drop us a line on the contact page!