About
The Grow Up Co‑op is more than a sales and marketing agency. It’s a catalyst for cultural and regulatory change.
We partner with purpose-driven brands in the THC space, activating markets through field marketing, account education, retail placement, and experiential events. Our portfolio—spanning Nevada, Arizona, New Mexico, and beyond—features standout names like Old Pal, Cheech & Chong, THC Design, Pamos Beverage Co., Uncle Arnie’s, Revelry Supply & Cann. But our goal isn’t just market share; it’s making cannabis mainstream with innovation, grit, and integrity, to ensure each bite, hit and sip reflects our values.
Looking ahead, The Grow Up Co‑Op is breaking new ground. We’re expanding to launch more brands into strategic new markets and spaces. We’re creating scalable go‑to‑market playbooks that merge commercial performance with consumer desire. We envision a future where cannabis is available everywhere alcohol is sold.
About the Founder
The Grow Up Co‑Op was founded in 2022 by Tina Ulman. She has been on a mission from day one: to fix a broken system through cannabis policy and equitable access.
Before launching the Co‑Op, she built and led brand strategy for top cannabis operators, co‑founded Nevada’s largest cannabis trade organization, and successfully championed six policy wins in six years. These wins include the passage of AB 341, social‑use lounges, and SB 277's pathogenic reforms expanding purchase limits, lowering licensing barriers for ex-felons, reforming cannabis DUI laws, and advancing customer access.
Photo by Shannon Dorn
Industry Leading Brand Partners
